On 12 October 2024, the “Shan Future: Learning from the Frontier” sustainable fashion forum, co-hosted by yehyehyeh and Shanghai Fashion Week SS2025, successfully concluded at The Sukhothai Shanghai. There were nearly 400 on-site guests and more than 52000 viewers participated via livestreaming. yehyehyeh gathered experts, scholars, and leaders from the fashion industry across the globe to participate in panel discussions.

Key topics included alternative prosperity beyond growth, a Planet Positive fashion system rooted in ecological frontiers, ESG-driven supply chain and material innovations, insights from the Global South, and the contributions of youth communities to cultural sustainability and creativity.

The forum was supported by Louis Vuitton, Sateri, and JNBY, all of whom are committed to sustainability and cultural development.

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Fashion Strategies for a Planet-Positive Future

In the face of ecological challenges, nature not only serves as a source of creativity but also as the foundation for innovation-transforming degradation into regeneration. Tana Dai, General Manager of Erdos Group, offered her perspective on the adoption of new technologies and long-term corporate growth. “While the initial costs of driving technological innovation may rise, over time, as production scales up and bio- and dyeing technologies mature, costs will inevitably fall. Companies must adopt a constructive, long-term outlook towards these changes.” Chitra Subyakto, founder of Sejauh Mata Memandang, emphasized that balancing tradition with innovation is key to sustainable business growth. As traditional craft techniques are respected and modernised, an increasing number of young consumers are drawn to sustainable practices like recycling yarns. Andrea Rosso, Sustainability Ambassador of DIESEL, discussed the process of redesigning, reproducing, and reusing denim, while empowering suppliers to upgrade and fast-track sustainability efforts. He further emphasised the importance of closing the gap between design teams and supply chains to focus on niche innovations with greater impact.

Short Recap presentation State of Fashion by Iris Ruisch

Learning from the Global South

State of Fashion is a platform for showcasing alternatives to the current fashion system. It connects fashion, explicitly and honestly, with the societal questions and challenges of our time, such as inclusivity and fair practice, the impact of globalization and the climate crisis. The leading question is how fashion can contribute to a better world. Director Iris Ruisch also brought a selection of the Biennale to the site.

Watch the registration of the presentation below.

Livestream 12 October 2024 – Learning from the Frontier, presentation by Iris Ruisch