H&M is one of the biggest fashion brands in the world. Despite the size and global scope of the chain, the brand is committed to a more sustainable future for the fashion industry. Each year, H&M presents the Conscious Exclusive collection. This collection consists of high-end, environmentally friendly garments. H&M has set itself the goal that all cotton in their collections will be sourced from sustainable farms by 2020.
Conscious Exclusive 2018 collection by H&M Foto credits: Mikeal Jansson