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Viviane Sassen for Stella McCartney
imagination agency no waste

New Imaginations: Viviane Sassen for Stella McCartney

We are agents of change

Each decision we make is a symbol of our commitment to defining what the future of fashion looks like

Stella McCartney (UK, 1971) is a pioneer in sustainable production and management with her vegetarian luxury fashion brand. Her commitment to sustainability is evident throughout all her collections and is part of the brand’s ethos to being a responsible, honest, and modern company.

Stella McCartney’s mission:

We are agents of change. We challenge and push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable. No compromises.

Each decision we make is a symbol of our commitment to defining what the future of fashion looks like. From never using leather or fur and pioneering new alternative materials to utilising cutting edge technologies, pushing towards circularity, protecting ancient and endangered forests and measuring our impact with ground-breaking tools.

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New Imaginations: Viviane Sassen for Stella McCartney

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