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Eva Broekema
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New Business Models: 11:11 eleven eleven

11:11 / eleven eleven

For the India-based label 11.11/eleven eleven they create fashion forward collections whilst creating links between farmers, weavers, vegetable dyeing and block printing traditions.

11:11/eleven eleven is the pret label of Shani Himanshu, Master’s in Fashion Design from Domus Academy, Milan and Mia Morikawa, Graphic Design graduate from Central Saint Martin’s University of the Arts, London. For the India-based label 11.11/eleven eleven they create fashion forward collections whilst creating links between farmers, weavers, vegetable dyeing and block printing traditions. This results in a coherent and meaningful fashion garment line that creates grounds for ethical products, while ensuring the sustainability of local strengths. The khadi way is the 11.11/eleven eleven vision to build meaningful things telling its story from seed to stitch.

WHATABOUTERY | 11:11/Eleven Eleven

©
Eva Broekema
©
Eva Broekema
agency

New Business Models: 11:11 eleven eleven

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