These newly-commissioned photographs have been created for State of Fashion 2024 by Marrakech-based design house Maison ARTC, founded by Artsi Ifrach.

Their work is characterised by spectacular use of found material, and by a dream-like approach to story-telling through clothing. Ifrach speaks passionately about the potential of design to provoke memory and inspire emotion. This series springs from the values of love and pride for one’s heritage and identity, and emphasises the importance of preserving these for future generations.