LEASE A JEANS FOR €7,50 A MONTH
FASHION IS THE SECOND LARGEST INDUSTRY FOR WATER CONSUMPTION, SUSTAINABILITY IS CRUCIAL
a different washing technique can make a difference
what are the benefits of the circular economy?
How it all began – the story about MUD Jeans
As a 23 year old Bert van Son, CEO of MUD Jeans moved to China to work in the textile industry. His 30 years experience in the fashion industry made him see the impact fast fashion has on the environment and its factory workers and made him believe that there is an alternative way.In 2013 he introduced ‘Lease A MUD Jeans allows customers to shop guilt free and do good for the environment, while looking fashionable and modern. Therefore the company won several awards, such as the Sustainability Leadership Award and the Peta Vegan Awards.
how it works
What if we all clean up our own mess? This simple idea is the start of the MUD way of thinking. This is the circular economy.
Why own your jeans? With Lease A Jeans you always wear new, up-to-date jeans without owning them. Just wear them and after a year, or when the jeans are completely worn out, you can send them to us. You can switch to a new pair. We recycle the old ones