How does it work?
Rank a Brand is built by and for consumers, and the team of brand watchers is the heart of the organisation
Rank a Brand is an independent and reliable brand-comparison website that assesses and ranks consumer brands in several sectors on sustainability and social responsibility. The rankings and assessments are fully transparent.
Rank a Brand contributes to a transition towards a sustainable and fair global economy bystimulating brands to continuously perform more responsibly, driven by consumers continuously making more responsible shopping choices.
Information should be available for consumers. That is why Rank a Brand searches for the answers to carefully targeted questions online: on the websites of the brands, annual reports, CSR reports and other public sources. Neatly, this approach measures a brand’s transparency: no information = no point.
For sustainability in fashion, clothing and shoes, it is important that international labor rights are respected in the clothing factories, such as the ban on child labor. Sustainable fashion also includes the use of eco-friendly fabrics and reducing carbon emissions. Rank a Brand compares how the fashion brands perform on their sustainability criteria.